31. Scat Pack and the Rapid Transit System
In 1968, Dodge muscle cars had plenty of credibility and performance but not a lot of customers. The Charger and Coronet models were revamped that year and the company knew it needed to market them. Thus, the ‘Scat Pack’ was born. Plymouth saw the effect that grouping the muscle cars together had for Chevy, and wanted in on the action. The Plymouth Rapid Transit System was created in 1970 and both the Scat Pack and the Rapid Transit System flourished thanks to these ad campaigns.