That’s A Big ‘Ole Six-Pack
One thing we love about the glory days of racing was that every new marketing ploy was just that…new. Including massive inflatable beer six-packs. This picture shows Neil Bonnett sitting on his stock car and smiling at the camera for the Budweiser ad. He was one of NASCAR’s 50 Greatest Driver’s in the 1998 season. Many marketing photos were taken that year, but this one stood out among them all.