35. Paul Revere and the Raiders
Pontiac decided to combine the success of the band with the rugged outdoors of a Western desert to promote its 1969 Pontiac GTO known as “The Judge.” This video is a classic 1969 Pontiac GTO “The Judge” television commercial in which Paul Revere and The Raiders, dressed up in attire similar to that worn by English judges, sing about the arrival of “The Judge” and its features as the car speeds across the desert toward the camera. In some ways the video is a hybrid between a commercial and music video.